About Me

my mission

To craft unique branding and logos for businesses that they can feel proud of.

my story

I’m a freelance senior Graphic Designer with 18 years experience specialising in crafting unique Logos and Branding solutions for businesses. I am proud to have worked with some amazing clients including ODEON cinemas, Marie Curie, Pentagram and EMAP. I have in the past also been a part of a poster selling business, selling prints at local craft fairs and on Not on the High Street, as well as Greenwich Market, where I pitched for a stall and secured us a space in the run up to Christmas.

Two years ago I completed 6 months of rigorous training, learning all about Social Media strategy with CPD accredited Digital Mums, which included: influencer marketing, social advertising, campaign strategy, user persona profiling, competitor review, brand positioning and analytics.

how i’ll help you

Every logo or branding project begins with a discovery session, where through a series of questions, I find out about your business, your mission, your values, your target audience and where you’ll like to position yourself.

I will then carry out thorough research for your industry before starting on any concept work. The concept stage is a process of exploration and idea generation. Once I have a selection of appropriate designs that fit your criteria, I will present these ideas to you. From here, we will work together in the development phase and refine the chosen logo, select supporting fonts and colours and work towards a branding reference guide and artworked logos that you can use in your business.

Vardeep helped to make some changes to my logo. She was professional, friendly, and a great communicator. Most importantly, she did a great job. Thank you Vardeep
— Alison Fletcher, Alison Jones Coaching