About

Are you an entrepreneur, small business or start-up and struggle with what your visual identity should look like? Do you need a logo or branding guide to help establish your business and connect with your target audience?

When you start a business, there are so many elements that need to be designed: your logo, your website, business cards, letterheads, flyers, brochures etc. And then you have to think about what fonts and colours you should be using, what the layout of your designs should look like and how do you stand out from your competition?

Knowing your WHO, WHAT and WHY helps build the foundation for your branding and informs all designs and marketing materials you produce for your business. Branding is all about building trust and having a professionally designed logo, just for you, helps to be instantly recognised and starts to build awareness and a relationship with your audience.


my mission

To craft unique and distinctive branding and logos for businesses that they can feel proud of.

my story

I’m a freelance senior Graphic Designer with 18 years experience specialising in crafting unique Logos and Branding solutions for businesses. I am proud to have worked with some amazing clients including ODEON cinemas, Marie Curie, Pentagram and EMAP. I have in the past also been a part of a poster selling business, selling prints at local craft fairs and on Not on the High Street, as well as Greenwich Market, where I pitched for a stall and secured us a space in the run up to Christmas.

Two years ago I completed 6 months of rigorous training, learning all about Social Media strategy with CPD accredited Digital Mums, which included: influencer marketing, social advertising, campaign strategy, user persona profiling, competitor review, brand positioning and analytics.

how i’ll help you

Designing an effective logo and branding is not an overnight process. It requires thought, research and testing to make sure the final result will communicate your business correctly and connect with the right audience, as well as, portray the right messaging. The right logo and brand has the power to transform a business and elevate its reputation. Below, I outline a brief outline of my design journey:

  1. THE BRIEF
    Every logo or branding project begins with a discovery session, where through a series of questions, I find out about your business, your mission, your values, your target audience and where you’ll like to position yourself.

  2. RESEARCH
    I will then carry out thorough research for your industry before starting on any concept work. This phase will make sure I truly understand your business, your market and your intended audience and sets the base for the concept phase.

  3. CONCEPT DEVELOPMENT
    The concept stage is a process of exploration and idea generation. I brainstorm all ideas gathered from the research phase and refer back to the original objectives, to make sure I’m going along the right lines.

  4. PRESENTATION
    Once I have a selection of appropriate designs that fit your criteria, I will present these ideas to you. From here, we will work together in the development phase and refine the chosen logo, select supporting fonts and colours and work towards a branding reference guide and artworked logos that you can use in your business.

  5. FINAL DELIVERABLES
    At the end of the project, I will provide you with logo versions that you can use for print and screen use, as well as a branding reference guide in which you can easily see the fonts and colours breakdown for your new brand.


Vardeep helped to make some changes to my logo. She was professional, friendly, and a great communicator. Most importantly, she did a great job. Thank you Vardeep
— Alison Fletcher, Alison Jones Coaching