Why having a logo designed professionally is worth every penny

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Hiring a professional designer to create a logo for your business can seem like an additional expense you'd rather avoid but the way to look at it is by seeing it as a long term investment. Hopefully, you're in business for the long haul. You've set out long term goals and have a plan in place and want to grow your business. Then investing in your business by having a logo and branding professionally designed for you is a good long term strategic plan for your business, as it should last you for years to come. 

Just look at some of the iconic logos: Shell, Nike, McDonald's, Coca-Cola. They may have adapted slightly over the years but the essence and form of the original logo is essentially still the same.

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A professional image

Having a professionally designed logo for your business can transform it and elevate its reputation. It lets you be taken seriously, be memorable, be known for something, look professional and stand out from your competition. 

Your logo is usually the first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to what you are offering. 

A great business logo is the cornerstone of your brand identity and can be used for all marketing and sales material, social media, website, presentations, packaging etc. It can help to facilitate brand loyalty. The more people see your logo and brand, they more they recognise it and understand what you stand for. It helps to start build relationships with your audience. 

Hiring a professional designer

A professionally trained designer is someone who is experienced in crafting a unique logo for your business by using their understanding of fonts, colours, semiotics and psychology. 

Having a professional logo and brand create for your business is worth it if you’re serious about your business and want to grow

Building a relationship with your designer is key to getting a great logo and brand that works for your business. A cheap logo designer won’t be interested in your business mission or values or where you see your business heading. A professional designer will learn about you and your business goals and will want to know what you want to achieve with your new logo and brand. 

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Most common reasons a logo looks amateurish 

  • The business owner wants to save money by designing it themselves

  • A friend or relative claims to know graphic design and does it as a favour

  • The wrong people are commissioned (local printers are generally not trained in logo design)

  • Job is outsourced to design competition websites, which are mostly populated by amateur designers

  • Job is given to an online company that offers cheap logos

If your logo looks amateurish, then so will your business.

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Variations of your logo

As your business grows, you may be required to provide your logo in various formats for printers, advertisers etc. You may even need your logo at various sizes and to work across different media, especially with an ever adapting digital landscape. With a logo that has been professionally designed for you, you will have slightly different versions of your logo that can work on screen, in print, in square formats, landscape and portrait formats for example. You will always a correct format for your logo, regardless of where you need to use it. 

Building trust

Having a professional logo created for your business, starts to build trust with your audience. It's your business’s first impression. It's the identity that they will see across all your touch points. If your audience see that you have invested in your logo and branding, they will take your business seriously. A professionally designed logo will encourage customers to trust you and know you will follow through on your brand promise. 

A well designed logo gives your brand credibility
— Jacob Cass

Are you ready to start your logo & branding for your business? Then email me at hello@vardeep.com

Vardeep Edwards