montes & clark
Montes & Clark make inspiring contemporary homeware pieces from handcrafted Mexican textiles. They work with artisan women’s cooperatives in Mexico who design and craft amazing traditional cloth, that is then turned into stunning, modern pieces for the home.
I designed a pre-christmas 3 week campaign, building on engaging the existing social media audience on Facebook and Instagram supplemented with Facebook advertising and published targeted newsletters to supplement social media activity, all with a view to increase website traffic.
As part of the campaign, we ran an engagement competition on Instagram to win a newly designed cushion. This also included running a series of targeted Facebook ads, boosting relevant posts, optimising the Facebook page by updating the header, pinned posts, filling out info, bio and story sections.
To boost awareness and increase Christmas sales.
+1118% increase in average likes per post on Instagram, increased Facebook post reach by 622%, increased number of weekly impressions on Instagram by 668%.