NOT MY FIRST RODEO

  • Branding

  • Logo

WHO

Not My First Rodeo is run by Emma Karney is a freelance blogger, writer and influencer within the fashion, beauty and lifestyle sectors, with a particular emphasis on being ethical and sustainable. 

WHAT

Maintaining authenticity is key to her brand and she wants to be an inspiration to her potential audience. Her brand values are honest, authentic, simplicity, modern, fresh, natural, earthy, bold and elegant.

GOAL

She wanted to refresh her branding and logo for Not My First Rodeo to better reflect the sector she represents. 

HIGHLIGHTS

After researching her industry and her target audience, I created a strong and grounded brand identity that has earthy tones but with a pop of vibrancy to reflect her personality.