RANDOLPH MATTHEWs

  • Branding

  • Marketing materials

  • Graphic Design

WHO

Randolph Matthews is a internationally acclaimed English artist, singer songwriter and composer from London.

WHAT

An identity was needed for his workshops and 'Soul-Jazz' music. Both are different outlets for his talents, therefore, they visually needed to appeal to different audiences.

GOAL

The brief for the workshop flyer was quirky & 'Phileas Fogg" style and for the CD, it was 70s style blues.

resulTS

Using his silhouette as a marker for his identity throughout, I created two variations that can be incorporated with marketing materials moving forward [1] illustration based and [2] using photography.