WOOD STREET BOOKS
Wood Street Books provide accountancy services to their local community in Hinckley and provide clear, no nonsense advice to help demystify book-keeping, accountancy and tax .
They wanted to refresh their brand and logo to appeal better to their target audience.
The brand needed to be fresh, modern and appeal to female entrepreneurs, start ups, small businesses who are looking to streamline, outsource or modernise their tax systems.
Taking inspiration from maths symbols, I used this as part of a typographic solution. By using the business name in the logo helps to increase their brand awareness every time it is used.